Why Does My Foundation Look So Light In Color?
Like many other liquid complexion products, The Serum Foundation looks much lighter in its wet state. This means that in the bottle, and as a swatch, the foundation will look much lighter than the shade that it is meant to dry down to. Our shade match quiz provides a wonderful guide to the shade that will work best for your skin tone.
For this reason, we strongly encourage you to apply a full face application, followed by any highlighting and/or contouring concealer you normally use. Once the foundation is applied to the face and left to set for 30 to 60 seconds, you will see that the shade matches quite well to its description. The pigments of the foundation are a bit self-adjusting, which means they will work off of your skin tone, as well as any other complexion products you may use on top of it. This is why we suggest to apply the full face application. You will actually notice that the coverage increases slightly as it sets as well.
How Should I Prep My Skin According To My Skin Type, In Order To Get The Most Out Of The Foundation?
Oily skin is a bit tricky in general. We suggest being very minimal when it comes to the amount of products you use before your foundation application. Gently exfoliating 1 to 3 times a week is also very important for oily skin, as it rids the skin of the top layer of dead skin cells, which can cause clogged pores and blemishes. On a daily basis it’s best to always start your skin prep with a gentle cleanser to rid your skin of any excess oils that may have settled onto the surface. After this step, you have the option of using an oil-controlling, matte-finish moisturizer, or you may skip the moisturizer all together. If you choose to use the moisturizer, try to only use a very light layer and make sure it dries completely before moving on. Although, we have found the foundation provides enough moisture that you may be more happy with the results if you do not use a moisturizer at all.
Whether you choose to use the moisturizer or not, we always recommend following up using a product that is only meant to help control oil and give a completely matte finish to the skin. We have found Sanita’s B3 Clarifying Complex to work wonderfully. This step is key to having the foundation adhere nicely to the oily areas of the face, because it provides a very matte finish that allows the foundation to grip nicely.
We strongly advise AGAINST using a heavy silicone primer between your oil-controlling product and the foundation. These primers are meant to add “slip” to the skin, in order to have foundation move more smoothly along the skin. The problem with these primers is that, on oily skin, they create a slippery barrier between your skin and the foundation, which compromises the long-wearing ability of the foundation. This is why we suggest going straight from a very matte finish product, without slip, to the foundation. The Serum Foundation contains primer-type ingredients, so you may rest assured it will look great without a primer.
To finish off your look, we recommend using a setting powder. Our top choices are CoverFX and MAC. There are some setting powders on the market, even the most popular ones, that may actually break down your foundation more quickly.
We recommend our dry skin clients to use a gentle exfoliator 1 to 3 times a week in order to remove any dry flaky patches on the surface. Before applying the foundation, we suggest using a gentle cleanser followed by a moisturizer that is suitable for your skin type. Once your moisturizer is absorbed you may wish to follow up with a light layer of primer and then move onto your foundation. You may also feel free to go straight from your moisturizer to the foundation and skip the primer all together. Because dry skin tends to soak up liquid very easily, you may not wish to use any setting powder, or you could use a very small amount on areas that your feel may need it.
The Serum Foundation works well with most skin types, but we find our dry skin clients are especially happy with it. This is because it does not cling to dry spots, and it actually helps to moisturize them. Our recommendations for dry skin are not as strong as they are for oily skin, because dry skin tends to readily absorb moisture and it allows for products to adhere nicely to the skin. There is no excess oil to create any kind of barrier between the skin and the products applied to it.
Once you receive The Serum Foundation, be sure to have fun with it and find what works best for you. You may find you are able to use less skin care products before applying the foundation because you will already be receiving skin care serum benefits, along with deep, yet light-weight, hydration from the foundation.